November 2023
Prepared by: Liam Ramsingh (Founder)
THE GOAL:
"Leveraging advanced photogrammetry technology to revolutionise SME eccomerce retail by creating immersive 3D product representations. This innovation aims to democratise the online shopping experience, unshackling the traditionally gatekept sector of immersive retail technology, and offering precision and interactivity to a broader market."
WHAT IS SUNDANCE?
Sundance is an innovative iOS application that utilises leading photogrammetry technology.
Designed for SME retail businesses, it enables the creation of precise 3D models of products from a series of photographs.
These models transform into interactive, lifelike visuals for e-commerce platforms, revolutionising the online shopping experience.
Compatible with various design and e-commerce software, Sundance provides a seamless solution for showcasing products in an immersive, engaging manner, bridging the gap between in-store retail and digital experience
"With new technology being introduced every day that promises to make your life easier and your business better, it’s hard to tell which tools are worth investing your time in, but 3D objects are well worth it."
- Justin Ianni (Shopify)
GLOBAL MARKET OPPURTUNITY.
Total Addressable Market (TAM)
What is the e-commerce software and platform industry size, CAGR 9.60% (2023)
Future Addressable Market (FAM)
What is the new TAM that we can serve
Serviceable Addressable Market (SAM)
What is the TAM that we can actually serve now?
Target Revenue (24 months)
Current Revenue AU
Estimated revenue share in dollars since launch.
FAM
$256m
TARGET
$1.96m
CURRENT AU
PRE-REVENUE
TAM $4.3 Billion
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Market Value (2023): $4.3 billion.
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Projected Market Value (2033): $14.4 billion.
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Global Market Growth Rate (2023-2033): 12.8% CAGR.
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B2B Business Model Market Share (2033): 60%.
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SaaS Deployed e-Commerce Software and Platform Market Share (2033): 80%
WHAT PROBLEM ARE WE SOLVING?
WHAT'S THE POINT OF BUILDING THIS SOFTWARE?
"Visualising products in true-to-life 3D is the key to unlocking consumer trust and engagement in the evolving WEB3 marketplace."
1
Time Efficiency in Design Application:
Sundance revolutionizes the creation of 3D product models by bridging the gap between time-consuming technical applications and fast, efficient model generation. Traditional methods for crafting 3D models can take hours or even days, often requiring specialized technical skills. Sundance, on the other hand, empowers users to create stunning and accurate 3D models in just minutes. This leap in efficiency saves significant time and resources for average e-commerce businesses
2
Integration with E-Commerce Platforms:
Sundance seamlessly integrates with e-commerce platforms, enabling businesses to enhance their product listings with 3D models. This feature allows retailers to present their products in a more engaging and interactive manner, fostering a more compelling online shopping environment.
3
Accurate Product Representation:
Sundance captures the detailed dimensions and shapes of various products, accommodating the diversity in retail items. This ensures that each product is represented accurately in 3D, providing customers with realistic visuals that enhance their online shopping experience.
"Big business are the gatekeepers of this technology for commercial application. Sundance puts this power in the hands of any eccom business because we believe you don't need millions of dollars to create dynamic customer expeirences"
BENCHMARK E-COMMERCE ENABLERS & SOFTWARE SYSTEMS
HANDSHAKE: B2B eCommerce platform that helps manufacturers and distributors grow their business by powering in-person and online trade.
6 River Systems redefines fulfilment automation for e-commerce and retail operations.
Remix allows developers to build fast and dynamic user experiences without having to worry about some of the backend server tasks of JavaScript app development
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Acquired by Shopify for >$100M
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$23.5M equity raise
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$50.4M Valuation
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Acquired in 2019 by Shopify for $450M
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$25M equity raise
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$20.0M annual revenue
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Acquired by Shopify for $2.1 billion
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$27M equity raise
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$19.3M annual revenue
REVENUE MODEL.
CORE REVENUE STREAM
Subscription-Based Revenue:
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The core revenue stream for Sundance is generated through its subscription-based model priced at $7.99 per month per user.
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The subscription model ensures a recurring and predictable income stream, providing access to the software's advanced features and tools for web design.
Annual Subscriptions and Discounts:
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Offering discounted rates for users who opt for annual subscriptions can encourage longer-term commitments and generate upfront revenue.
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Bundling services or offering special promotional discounts for a limited time can attract new subscribers and increase overall revenue.
Tiered Pricing Model for Business Licensing
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Sundance introduces a tiered pricing model designed for businesses seeking to license multiple seats for their staff. This model offers a cost-effective solution for businesses, reducing the price per seat as the number of licenses increases. For example, businesses can avail of a discounted rate of $5.99 per seat when they license five or more seats under a business plan
ACESS SUNDANCE
AUXILLARY REVENUE STREAM
Enhanced User Experience with Sponsored Content:
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Brands can customize backgrounds or sponsored content within the app, ensuring a seamless user experience while subtly showcasing their products or offerings. These placements can be non-intrusive and strategically positioned to complement the design process without disrupting user workflow.
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The sponsorship model generates revenue by either charging a fixed fee for sponsored placements or adopting a revenue-sharing approach. Sundance can earn a percentage from sales or leads generated through sponsored content, establishing a mutually beneficial partnership with brands.
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Targeted Exposure and Lead Generation: This sponsorship initiative provides targeted exposure for brands, allowing them direct access to an engaged audience of business owners using the software. It also serves as a potential lead generation avenue for sponsors by showcasing their products within a contextually relevant setting.
Data Monetization (Potential):
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If Sundance collects anonymised and aggregated user data (with user consent and adherence to privacy regulations), there may be potential avenues to monetize this data by providing insights or trends to relevant industry stakeholders or advertisers.
PROJECT TIMELINE.
COMPLETE
COMPLETE
MONTH 1
Initial Development Phase:
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Database Design (DB Design): Structuring the database architecture to support the application's functionalities.
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Code Setup: Establishing the initial codebase for the application.
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Theme Setup: Configuring the visual and user interface elements.
User Management & Operations:
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Create, Update, Block, Unblock User: Providing administrative control over user accounts.
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Delete User Records & Associated Data: Incorporating functions to remove user data securely.
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Prototype and beta testing with users
User Management & Operations:
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Create, Update, Block, Unblock User: Providing administrative control over user accounts.
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Delete User Records & Associated Data: Incorporating functions to remove user data securely.
3
2
1
MONTH 2
Application Features Development:
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Implementing a List with Filter and Pagination feature.
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Creating, Updating, and Deleting User Profiles.
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Developing a detailed Project View functionality.
File Management & Integration:
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Bucket Setup & Presigned URL API: Establishing file storage architecture and secure file access APIs.
Subscription & Payment Integration:
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Subscription Management: Implementing subscription functionalities, including auto-renewal and payment-related notifications.
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Free Subscription & In-App Purchase: Configuring free subscription options and in-app purchase workflows.
4
5
6
MONTH 3
Device Management & Notifications:
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Device Token & ID Management: Setting up device-related data for future notification functionalities
Deployment and Hosting:
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Backend Deployment (AWS EC2): Deploying backend services on Amazon Web Services (AWS) EC2 instances.
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Frontend Deployment (Vercel): Hosting the application's frontend on the Vercel platform.
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Finalising modelling quality and parameters
8
7
MONTH 4
9
10
Pre-launch Teasers and Stakeholder Engagement:
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Tease features on social media, involving industry stakeholders in the conversation.
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Engage beta testers, including influential industry figures, for credibility and early promotion.
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Leverage industry forums or events to create anticipation and buzz.
Launch Day Strategies with Industry Collaborations:
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Offer exclusive previews or partnerships with industry stakeholders.
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Conduct joint webinars or live sessions with influential figures in the eccom
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Collaborate on social media campaigns for wider reach and engagement.
Post-launch Sustainment and Stakeholder Involvement:
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Share success stories, testimonials, or endorsements from industry figures.
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Encourage industry stakeholders to participate in referral programs or endorse the software among their networks.
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Establish ongoing partnerships and engagements with stakeholders, involving them in the software's growth and evolution.
11
"Grow globally"
Implement sustainable and scalable systems/APIS
“Sell software profitably.”
“Launch with the foundations in place.”
BIFURCATED APPROACH TO CONNECTING WITH THE ECCOM DEMOGRAPHIC.
Localised SEO Optimisation:
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Identify and optimise content with B2B centric keywords.
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Improve online visibility and resonance with local search patterns.
Precision in SEM Campaigns:
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Conduct strategic keyword research for targeted ads.
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Optimize ad spend efficiency for maximum impact.
Tailored Social Media Advertising:
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Craft culturally resonant campaigns for the eccom business audience.
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Utilise influencers and relevant content to enhance engagement.
Geo-Targeted Campaigns:
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Implement precise geo-targeting for location-specific promotions.
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Ensure message reaches the right audience at the right time.
Sponsoring Prominent eccomerce influencers and events:
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Establish partnerships with respected eccomerce figures
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Leverage their influence to authentically connect with their community and enthusiasts.
Eccom Expos Participation:
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Participate in key eccom expos/events domestic and international
Collaborative Branded Pop-up Events:
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Organise exclusive flash-day events at strategic locations.
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Create a buzz by offering limited-time promotions, driving foot traffic, and creating memorable, in-person experiences
Short-Form Content Generation:
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Develop captivating short-form content for social media platforms in collaboration with local business owners
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Utilise visually appealing and shareable content formats to increase brand awareness and engagement.
THE TEAM BEHIND SUNDANCE.
Liam Ramsingh, the Founder/Director at Sundance, draws from substantial experience, notably as the former COO of international cosmetics brand: Dr Pickles Tattoo Aftercare. Liam's adept strategies successfully doubled revenue within 24 months FY21-23.
Liam's proven track record spans steering multiple sales and marketing teams to success. His leadership optimised brand growth through diverse channels, including direct-to-consumer and wholesale avenues, establishing pivotal collaborations with industry retail giants like Woolworths, BIGW & Coles.
Liam Ramsingh- Founder
Complementing Liam's leadership, the team includes three adept developers specialising in XCODE, AR & RealityKit, server infrastructure, user interface design and full-stack iOS app development. Their collective proficiency covers critical facets of software development, ensuring a comprehensive skill set to drive the innovation and user-centric design of Sundance.
With a successful track record of three projects in this specialised space, their expertise forms the backbone of Sundance's commitment to leveraging AR technology in the retail design landscape.
MAYUR TANNA
LEAD DEVELOPER
CHINTAN SHAH
SERVER ARCHITECT
JAY SANNA
USER INTERFACE LEAD
LIAM R
SUNDANCE ADMIN AND PROJECT PORTAL.
Reports
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User Engagement and Growth Metrics:
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Active User Base: Tracking the total number of active users engaging with Sundance.
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Monthly Usage Metrics: Monitoring monthly usage statistics, showcasing user interactions and feature utilisation.
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Technical Performance and Infrastructure:
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System Stability: Reporting on the software's uptime and system reliability.
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Software Enhancements: Highlighting updates, features added, or technical improvements made within each reporting period.
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Market Expansion and Penetration:
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Customer Acquisition: Tracking new clients or businesses adopting Sundance for their design needs.
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Financial Insights and Sustainability:
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Revenue Generation: Detailing income streams, subscription growth, and financial performance.
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Cost Management: Reporting on expenditure, cost optimisations, and strategies to sustain growth.
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Project portal
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Resource Utilisation Analysis:
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Resource Access: Measuring the frequency and extent of access to resources such as the Brand Bible, Retail Presentations, Buyer Lists, Objectives, Timelines & Goals within the portal.
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Utilisation Patterns: Evaluating how extensively users utilise the portal for task planning, goal setting, and resource management.
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Task Management Efficiency:
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Task Tracking: Assessing the effectiveness of the portal's task tracking and reviewing mechanisms.
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Progress Monitoring: Highlighting the efficiency of the portal in tracking and reviewing task progress.
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Feedback and Enhancements:
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User Feedback: Collecting user input to enhance the portal's interface and functionalities.
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Adaptation and Updates: Communicating any updates or improvements made to the Project Portal based on user feedback or evolving project management needs.
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TARGET CAPITAL RAISE: SEED FUNDING ROUND 1
Projected Revenue:
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Year 1:
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7,000 users x $7.99 x 12 months = $671,160
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Year 2:
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12,000 users x $7.99 x 12 months = $1,150,560
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Total Revenue for 2 years = $1,821,720
Dividends:
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Year 2:
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Total estimated profit year 2 = $690,336
- Dividend for to take effect Year 2: $132,000/12 months = $11,000 monthly dividend
$110,000.00 AUD
15% equity position available round 1
Sundance intends to utilise debt and equity instruments to raise:
BREAKDOWN OF FUNDS:
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Development Completion: $7,000
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Finalise development tasks, bug fixes, and optimization for the software.
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Branding: $3,000
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Brand development, digital assets/content, website design, and brand identity materials.
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Social Media Marketing: $15,000
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Create and run social media campaigns, content creation, influencer partnerships.
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SEO/SEM: $13,500
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Search Engine Optimisation and Search Engine Marketing activities to boost online visibility.
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Operational Expenses: $21,500
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Cover operational costs such as server costs, bug fixes, administrative expenses, and software subscriptions for the team.
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Influencer Program: $25,000
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Establish and maintain a program to sponsor business influencers, providing them with tools, resources, or stipends in exchange for promoting the software.
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Sponsorship of events: $25,000
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Invest in sponsoring key eccom events, exhibitions, or products to increase brand visibility within the eccom space.
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E: liam@vantagegroupsolutions.com - P: +61 412 157 041 - A: 37/107 Wells Rd, Chelsea Heights - W: vantagegroupsolutions.com