PHOTOGRAMMETRY TATTOO MODELLING
November 2023
Prepared by: Liam Ramsingh (Founder)
THE GOAL:
Leveraging photogrammetry technology to empower the global tattoo community to design with precision
WHAT IS HELIOS?
Helios is a specialised IOS application that harnesses photogrammetry technology.
From a series of photos, it enables tattoo artists to generate precise 3D models of their clients' body areas.
These models serve as accurate templates for designing custom tattoos within compatible design software
"I use lidar and photogrammetry technology to scan parts of the body that are difficult for me to tattoo, or because I want to study a design on the actual body more."
- Darwin Enriquez (Tattoo Artist featured)
GLOBAL MARKET OPPURTUNITY.
Total Addressable Market (TAM)
What is the total global Tattoo Industry size, CAGR 9.87%
Future Addressable Market (FAM)
What is the new TAM that we can serve
Serviceable Addressable Market (SAM)
What is the TAM that we can actually serve now?
Target Revenue (24 months)
Current Revenue AU
Estimated revenue share in dollars since launch.
FAM
$104m
TARGET
$1.82m
CURRENT AU
$TBC
TAM $2.04 billion
"As of 2023, the global tattoo market is estimated at $2.04 billion, with a projected growth to reach $3.93 billion by 2030. This anticipated growth indicates a Compound Annual Growth Rate (CAGR) of approximately 9.87%"
WHAT PROBLEM ARE WE SOLVING?
WHAT'S THE POINT OF BUILDING THIS SOFTWARE?
"Tattooing on darker skin requires a different understanding of colour and is suited to certain styles"
1
Tailored Design for Individual Bodies:
Helios considers diverse body types and skin tones by capturing the dimensions, curvature of the tattoo site. This approach acknowledges the anatomical differences among individuals, ensuring that tattoo designs are personalized and visually aligned with each client's unique physique.
2
Seamless Design Integration of Existing Tattoos:
By incorporating client's existing tattoos into the design process, Helios facilitates the creation of cohesive new designs.
This feature allows artists to visualise and craft tattoos that blend seamlessly with a client's current body art, ensuring a unified aesthetic.
3
Precision and Time Efficiency in Design Application:
Helios eliminates the need for repetitive stencil resizing and application. By utilizing captured object metadata (cm/mm), the software enables precise design placement. This efficiency streamlines the stencil application process, providing artists with more time to focus on creativity and reducing time spent on logistical adjustments.
BENCHMARK SOFTWARE SYSTEMS FOR THE TATTOO INDUSTRY.
TATTOODO: Explore, find and book the tattoo artists around the world all with the click of a button
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6.6 million users worldwide
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$24.2M equity raise
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$70.6M Valuation
GHOSTLINE can quickly generate perfect, customizable stencils, upscale & sharpen artwork
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22k users worldwide
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50k followers
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IOS- $8.99 monthly
iPad IOS app most tattoo artists use to create tattoo designs faster than they could on paper
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3 million new users annually
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$20.8M Annual Revenue
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Helios files air-drop to procreate
Web-based tattoo courses ranging from $49AUD - $289AUD.
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70k students worldwide
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200k followers
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Sponsorship revenue
Tattoo Studio CRM and marketplace for tattoo studios, artists, and ink lovers.
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$1 million raised across seed and series A funding
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3 sucessful acquisions in the CRM/Booking software space
INK MONEY: Tattoo BNPL system from $2k-$30k
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Australian-Based
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$400k seed funding
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5k registered users
REVENUE MODEL.
CORE REVENUE STREAM
Subscription-Based Revenue:
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The core revenue stream for Helios is generated through its subscription-based model priced at $7.99 per month per user.
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The subscription model ensures a recurring and predictable income stream, providing access to the software's advanced features and tools for tattoo artists.
Annual Subscriptions and Discounts:
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Offering discounted rates for users who opt for annual subscriptions can encourage longer-term commitments and generate upfront revenue.
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Bundling services or offering special promotional discounts for a limited time can attract new subscribers and increase overall revenue.
Strategic Brand Integration:
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Helios offers sponsorship space within the app, strategically integrating product blueprints or schematic designs from tattoo supply companies or brands into the software's background. These designs serve as unobtrusive artwork, hyperlinked to the sponsor's page or product details.
AUXILLARY REVENUE STREAM
Enhanced User Experience with Sponsored Content:
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Brands can customize backgrounds or sponsored content within the app, ensuring a seamless user experience while subtly showcasing their products or offerings. These placements can be non-intrusive and strategically positioned to complement the design process without disrupting user workflow.
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The sponsorship model generates revenue by either charging a fixed fee for sponsored placements or adopting a revenue-sharing approach. Helios could earn a percentage from sales or leads generated through sponsored content, establishing a mutually beneficial partnership with brands.
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Targeted Exposure and Lead Generation: This sponsorship initiative provides targeted exposure for brands, allowing them direct access to an engaged audience of tattoo artists using the software. It also serves as a potential lead generation avenue for sponsors by showcasing their products within a contextually relevant setting.
Data Monetization (Potential):
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If Helios collects anonymised and aggregated user data (with user consent and adherence to privacy regulations), there may be potential avenues to monetize this data by providing insights or trends to relevant industry stakeholders or advertisers.
PROJECT TIMELINE.
COMPLETE
COMPLETE
COMPLETE
MONTH 1
Initial Development Phase:
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Database Design (DB Design): Structuring the database architecture to support the application's functionalities.
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Code Setup: Establishing the initial codebase for the application.
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Theme Setup: Configuring the visual and user interface elements.
User Management & Operations:
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Create, Update, Block, Unblock User: Providing administrative control over user accounts.
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Delete User Records & Associated Data: Incorporating functions to remove user data securely.
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Prototype and beta testing with tattoo artists
User Management & Operations:
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Create, Update, Block, Unblock User: Providing administrative control over user accounts.
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Delete User Records & Associated Data: Incorporating functions to remove user data securely.
3
2
1
MONTH 2
Application Features Development:
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Implementing a List with Filter and Pagination feature.
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Creating, Updating, and Deleting User Profiles.
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Developing a detailed Project View functionality.
File Management & Integration:
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Bucket Setup & Presigned URL API: Establishing file storage architecture and secure file access APIs.
Subscription & Payment Integration:
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Subscription Management: Implementing subscription functionalities, including auto-renewal and payment-related notifications.
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Free Subscription & In-App Purchase: Configuring free subscription options and in-app purchase workflows.
4
5
6
MONTH 3
Device Management & Notifications:
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Device Token & ID Management: Setting up device-related data for future notification functionalities
Deployment and Hosting:
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Backend Deployment (AWS EC2): Deploying backend services on Amazon Web Services (AWS) EC2 instances.
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Frontend Deployment (Vercel): Hosting the application's frontend on the Vercel platform.
8
7
MONTH 4
9
10
Pre-launch Teasers and Stakeholder Engagement:
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Tease features on social media, involving industry stakeholders in the conversation.
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Engage beta testers, including influential tattoo artists or industry figures, for credibility and early promotion.
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Leverage industry forums or events to create anticipation and buzz.
Launch Day Strategies with Industry Collaborations:
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Offer exclusive previews or partnerships with industry stakeholders.
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Conduct joint webinars or live sessions with influential figures in the tattoo community.
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Collaborate on social media campaigns for wider reach and engagement.
Post-launch Sustainment and Stakeholder Involvement:
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Share success stories, testimonials, or endorsements from industry figures.
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Encourage industry stakeholders to participate in referral programs or endorse the software among their networks.
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Establish ongoing partnerships and engagements with stakeholders, involving them in the software's growth and evolution.
11
"Grow globally"
Implement sustainable and scalable systems/APIS
“Sell software profitably.”
“Launch with the foundations in place.”
BIFURCATED APPROACH TO CONNECTING WITH THE TATOO DEMOGRAPHIC.
Localised SEO Optimisation:
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Identify and optimise content with tattoo artist supplies-centric keywords.
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Improve online visibility and resonance with local search patterns.
Precision in SEM Campaigns:
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Conduct strategic keyword research for targeted ads.
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Optimize ad spend efficiency for maximum impact.
Tailored Social Media Advertising:
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Craft culturally resonant campaigns for the Australian audience.
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Utilize influencers and relevant content to enhance engagement.
Geo-Targeted Campaigns:
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Implement precise geo-targeting for location-specific promotions.
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Ensure your message reaches the right audience at the right time.
Sponsoring Prominent Tattoo Artists & Ambassadors:
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Establish partnerships with respected tattoo artists and prominent tattooed influencers
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Leverage their influence to authentically connect with their local tattoo community and enthusiasts.
Tattoo Expos Participation:
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Actively participate in key tattoo expos.
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Showcase Helios' unique offerings, engage with the community, and forge valuable connections within the industry.
Pop-up Flash-Day Events:
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Organise exclusive flash-day events at strategic locations.
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Create a buzz by offering limited-time promotions, driving foot traffic, and creating memorable, in-person experiences
Short-Form Content Generation:
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Develop captivating short-form content for social media platforms in collaboration with local artists and studios
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Utilize visually appealing and shareable content formats to increase brand awareness and engagement.
THE TEAM BEHIND HELIOS.
Liam Ramsingh, the Founder/Director at Helios, draws from substantial experience, notably as the former COO of international cosmetics brand: Dr Pickles Tattoo Aftercare. Liam's adept strategies successfully doubled revenue within 24 months FY21-23.
Liam's proven track record spans steering multiple sales and marketing teams to success. His leadership optimised brand growth through diverse channels, including direct-to-consumer and wholesale avenues, establishing pivotal collaborations with industry retail giants like Woolworths, BIGW & Coles.
Liam Ramsingh- Founder
Complementing Liam's leadership, the team includes three adept developers specialising in XCODE AR & RealityKit, server infrastructure, user interface design, and full-stack iOS app development. Their collective proficiency covers critical facets of software development, ensuring a comprehensive skill set to drive the innovation and user-centric design of Helios.
With a successful track record of three projects in this specialised space, their expertise forms the backbone of Helios' commitment to leveraging AR technology in the tattoo design landscape.
MAYUR TANNA
LEAD DEVELOPER
CHINTAN SHAH
SERVER ARCHITECT
JAY SANNA
USER INTERFACE LEAD
LIAM R
ALL OF THESE INITIATIVES BUILDING TO A PHYSICAL TATTOO & CONTENT STUDIO (24 MONTHS)
Content Creation Hub:
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Utilise the studio as a content creation hub for Helios.
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Produce high-quality visuals and videos showcasing tattoo artistry
Interactive Branding:
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Design the studio space to reflect Helios' brand ethos.
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Create an immersive environment that tells the brand story and enhances customer connection.
Community Engagement:
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Host industry events, workshops, and seminars.
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Facilitate community engagement by inviting local artists, industry professionals, and enthusiasts to foster a sense of belonging.
Sydney Based tattoo Studio Markd has exploded in popularity with with their short form content across YouTube, Tik-Tok & Instagram.
Leveraging the tattoo studio as a device to generate and drive content is a proven model
Live Demonstrations:
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Showcase live tattoo demonstrations and collaborate with local artists.
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Stream these sessions on social media platforms to reach a wider audience and enhance brand transparency.
Networking Opportunities:
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Use the studio as a venue for networking events within the tattoo community.
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Strengthen industry connections and position Helios as a central figure in the tattoo scene.
Limited-Edition Merchandise:
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Create exclusive, limited-edition merchandise available only at the studio.
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Drive foot traffic and generate buzz through unique, in-person offerings.
HOW WE'LL WORK TOGETHER.
Reports
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User Engagement and Growth Metrics:
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Active User Base: Tracking the total number of active users engaging with Helios.
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Monthly Usage Metrics: Monitoring monthly usage statistics, showcasing user interactions and feature utilisation.
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Technical Performance and Infrastructure:
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System Stability: Reporting on the software's uptime and system reliability.
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Software Enhancements: Highlighting updates, features added, or technical improvements made within each reporting period.
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Market Expansion and Penetration:
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Customer Acquisition: Tracking new clients or businesses adopting Helios for their tattoo design needs.
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Financial Insights and Sustainability:
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Revenue Generation: Detailing income streams, subscription growth, and financial performance.
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Cost Management: Reporting on expenditure, cost optimisations, and strategies to sustain growth.
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Project portal
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Resource Utilisation Analysis:
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Resource Access: Measuring the frequency and extent of access to resources such as the Brand Bible, Retail Presentations, Buyer Lists, Objectives, Timelines & Goals within the portal.
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Utilisation Patterns: Evaluating how extensively users utilise the portal for task planning, goal setting, and resource management.
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Task Management Efficiency:
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Task Tracking: Assessing the effectiveness of the portal's task tracking and reviewing mechanisms.
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Progress Monitoring: Highlighting the efficiency of the portal in tracking and reviewing task progress.
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Feedback and Enhancements:
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User Feedback: Collecting user input to enhance the portal's interface and functionalities.
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Adaptation and Updates: Communicating any updates or improvements made to the Project Portal based on user feedback or evolving project management needs.
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TARGET CAPITAL RAISE: SEED FUNDING ROUND 1
Projected Revenue:
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Year 1:
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7,000 users x $7.99 x 12 months = $671,160
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Year 2:
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12,000 users x $7.99 x 12 months = $1,150,560
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Total Revenue for 2 years = $1,821,720
Dividends:
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Year 2:
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Total estimated profit year 2 = $690,336
- Dividend for to take effect Year 2: $132,000/12 months = $11,000 monthly dividend
$200,000.00 AUD
15% equity position available round 1
Helios intends to utilise debt and equity instruments to raise:
BREAKDOWN OF FUNDS:
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Development Completion: $7,000
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Finalise development tasks, bug fixes, and optimization for the software.
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Branding: $3,000
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Brand development, digital assets/content, website design, and brand identity materials.
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Social Media Marketing: $30,000
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Create and run social media campaigns, content creation, influencer partnerships.
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SEO/SEM: $13,500
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Search Engine Optimisation and Search Engine Marketing activities to boost online visibility.
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Operational Expenses: $21,500
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Cover operational costs such as server costs, bug fixes, administrative expenses, and software subscriptions for the team.
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Sponsored Artist Program: $10,000
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Establish and maintain a program to sponsor tattoo artists, providing them with tools, resources, or stipends in exchange for promoting the software.
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Sponsorship of Tattoo Events and Products: $25,000
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Invest in sponsoring key tattoo events, exhibitions, or products to increase brand visibility within the tattoo industry.
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PHOTOGRAMMETRY TATTOO MODELLING
E: liam@vantagegroupsolutions.com - P: +61 412 157 041 - A: 37/107 Wells Rd, Chelsea Heights - W: vantagegroupsolutions.com